With summer now over (spiritually if not officially), here’s a first look at some of the latest styles and trends that apparel marketers have been promoting for Fall 2010. So far, fashion offerings have included several military and aviation inspired looks, as well as the vibrant fall colors we typically see when when the air cools down. Notable MarketRelevance promotions covered below include Coolibar, Neiman Marcus, Crow’s Nest Trading Co., Casual Male XL, Lands’ End, NFL Shop, and Eddie Bauer.
Cool Down with Coolibar
Although the summer heat has been winding down, the need for sun protection does not. How do you engage customers in the cooler fall months if your expertise is UV protection? For Coolibar — a brand that offers apparel and accessories designed for sun protection – the answer is to address the need for all-season protection head-on. A recent email with the subject line “Fall Colors Have Arrived! Year Round UPF 50+ Protection” asks recipients, “Ready for a Change?” The email features a model wearing a wide brimmed hat and the A-Line Henley ($48). Best-selling products are highlighted just below, including the Tropicana Sun Hat ($40), the men’s Breezeway Shirt ($68), and the infant girl’s Sun Romper ($36).
Vitals: email, delivered 8/31/10
Neiman Marcus on the Runway
Following the trend of fashion marketers tying sales more closely to Fashion Week, Neiman Marcus kicked off Paris, New York, and Milan’s Autumn/Winter Fashion Weeks with an email offering “Our Best Pieces Straight from the World’s Runways.” The email clicks through to a page offering apparel, footwear, and accessories seen on the runway, including the Valentino Fox Fur Vest & Leather Lace Dress ($5,900 – $7,000), Jason Wu Gold Leaf Satin Sheath Dress ($2,775), and the Gucci Daisy High-Hell T-Strap Sandal ($695). The email promotion also offers a coupon code for free shipping on any purchase with no minimum order.
Vitals: email, delivered 8/24/10, free shipping on all orders
