Paradysz Research has released its final annual Seasonality Study, this one for Publishers. As with the previous reports (nonprofits/fundraising and the apparel market), the 2010 Seasonality Study for Publishing attempts to answer the following: When did publishers mail? When did consumers subscribe? Are there any synergies between those two trends that represent future marketing opportunities?
2009 was another tough year for many marketing sectors, although publishers faced their own unique challenges and opportunities. On the downside, ad revenues remained soft for many and online competition continued. But, factors like a budding interest in e-readers, the public’s general interest in original news coverage and home-oriented editorial in tough times also played into the area’s strengths.
Paradysz Research recently completed its review of seasonal trends in direct mail for the prior calendar year. Released sector-by-sector starting in late spring, each Seasonality Study attempts to answer the following: When did marketers mail? When did consumers respond? Are there any synergies between those two trends that represent future marketing opportunities?