Tag Archives: Research Tools

Keyword Research Tools Guide, Part 2: A Look at Compete

Compete LogoAs the next installment in our ongoing review of resources for online marketers, below is Part 2 of our Keyword Research Tools Guide.  Part 1 of this series focused on Hitwise and comScore Marketer, so this time out we’ll take a look at Compete, the last of the three major search term products that focus on post-click data.

Click here to continue reading on the PM Digital Blog.

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Keyword Research Tools Guide, Part 1: comScore Marketer and Hitwise

Clients often ask about the differences between search intelligence products.  To that end, here is Part 1 of our Keyword Research Tools Guide, designed to provide a quick overview of methodology, output and relative strengths for some of the key resources available to search marketers.

This initial write-up focuses on Hitwise and comScore Marketer, two of the major players that report on post-click data (i.e. not just ads served, but ads clicked).

Click here to continue reading on the PM Digital Blog.

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