The latest Paradysz Research Market Trends reports for Nonprofits show that the first half of 2010 continued to be challenging. An optimistic interpretation of our 1H 2010 stats shows a slight leveling off of the negative trends seen in 2009, but there have been no positive rebounds yet. Our recently released reports look at the first half of 2010 in terms of promotional activity (type and timing) and use of incentives, plus the mailing environment (how many names are available, list costs, what lists are growing).
Nonprofit Monthly Promotion Activity for 1H 2010
Most nonprofits are taking a pretty cautious approach to prospecting so far this year. Overall acquisition promotion activity was down 14% for the first half of 2010, an improvement of sorts over the 20% decline reported for 2009. Big sectors like Disease/Health were down even more (18%) as groups continue to strategically pull back select campaigns in response to soft performance and increased mailing costs. January, February and May saw the biggest declines.
