Tag Archives: Halloween

Sightings: Halloween 2010 Email and Catalog Promotions, Part II

Posted on October 7, 2010 by Paradysz Research

As Halloween creeps up on us, here’s a look at some more promotions celebrating this spooky Fall tradition.  Noteworthy promotions tracked by MarketRelevance include efforts from Sensational Beginnings, Uniform City, Sherwood Creations, Mrs. Fields, Frederick’s of Hollywood, Grandin Road, Pottery Barn Kids, and bebeautiful.  In case you missed it, here is Part I.

Note: Click on any promotion graphic for a more complete view.

Pottery Barn Kids Promotes Halloween Costume iPhone App
Pottery Barn Kids sent an email promoting its Halloween Costume Guide App for the iPhone, complete with a virtual fitting room.  To aid in costume selection, the app features a tool where users can “snap a photo, swap out images of our costumes, and then send your favorites to friends or relatives.”  Options include a Bat ($49), a Pumpkin ($29), a Puppy ($49), an Airplane ($49) with designs to fit kids, toddlers and babies.  Email copy alerts recipients that Halloween costumes and treat bags ship free, with a link to each department.  Pottery Barn Kids has been promoting Halloween for some time this fall in a variety of channels, including emails and a 24-page Halloween Guide 2010 print catalog in August.  The costume app can be downloaded from iTunes.

Vitals: email, delivered 9/29/10

Uniform City Gets in the Spirit with Spooky Scrubs
Uniform City announced its Halloween Sale, offering $2.99 ground shipping on orders over $50.  The medical and hospitality apparel catalog features an assortment of holiday-themed scrubs, printed with Trick or Treat Ghouls ($9.99), Boo Patches ($9.99), and Witches Brew ($9.99).  A free spider web tote bag is offered with orders totaling $50 or more.  The catalog also gears up for Thanksgiving and Christmas with a small selection of festive products.  A late July book from Uniform City also promoted a Halloween sale on the cover.

Vitals: direct mail, delivered 8/25/10, 10½” x 8”, free Halloween tote bag with $50+ orders

Martha Stewart Adds Spooky Flair to Grandin Road Insert
Cornerstone’s Grandin Road included a print catalog FSI that was delivered along with the New York Times Sunday edition.  The 16-page book’s cover reads “Frightful Shopping, Free Shipping.”  The Martha Stewart for Grandin Road collection offers indoor and outdoor decor, and includes a set of Haunted Lanterns ($49 – $79), Glow in the Dark Tombstones ($89) and a Life-sized Count Von Bedford Vampire ($599).   Free standard shipping is available on all orders, with the exception of oversized deliveries.  A customized URL is provided at GrandinRoad.com/Halloween.

Vitals: Free Standing Insert, delivered 9/19/10, 10¾” x 8”, free shipping on all orders

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Sightings: Halloween 2010 Email and Catalog Promotions

Posted on September 21, 2010 by Paradysz Research

If you think you’re getting too old for Halloween, think again.  Marketers have been promoting the holiday as early as July, with costumes, decorations and over-the-top tricks and treats for people of all ages, as well as pets.  As the annual night of fright revolves around sensory spooks and scares, several sellers offered supplemental videos to promote products that you have to see to believe.  Notable MarketRelevance promotions covered below include Yankee Candle, Hammacher Schlemmer, Gump’s, Chasing Fireflies, Doctors Foster and Smith, and Seventh Avenue.

A Yankee Candle Mystery
Yankee Candle’s Halloween 2010 book featured an interactive multichannel murder mystery promoting “The Boney Bunch,” a collection of ghastly candles and accessories.  Titled “The Mystery of Yankee Manor,” a Halloween wedding goes awry when the Bride and Groom are found murdered.  Four skeletal suspects are named, representing different candles in the collection - “Duffer McBone,” “Pelvis O’Ghoul,” “ Boney and Clyde,” and “Hoot Gravely.”  Clues are strewn about the catalog, as well as online and in retail locations.  A set of corresponding videos are featured on the website, revealing who dun it.  The Boney Bunch collection features an assortment of candles and candle holders ranging from $7.99 – $39.99.  A $15 discount is offered on orders of $45 or more.

Vitals: direct mail, delivered 8/10/10, 10½” x 8”, $15 off $45+ orders

A Two-Story Fright from Hammacher Schlemmer
One way to impress your neighbors and trick or treaters this Halloween is with a Two Story Inflatable Black Cat ($299.95), recently featured in an email promotion from Hammacher Schlemmer.  The email links to a short video clip of two kids frolicking around the 20′+ tall nylon structure, complete with illuminated red eyes,  fanged grin, and claws.  An assortment of other Halloween decorating ideas is also promoted, including an Animated Rising Vampire ($129.95), a Thrashing Scarecrow ($119.95) and the Vampire Fountain ($199.95), each with demo videos highlighting special effects.

Vitals: email, delivered 9/8/10

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