A look at some notable fundraising direct mail promotions from MarketRelevance: Children’s Food Fund, Texas Public Policy Foundation, Redemptorist Office for Mission Advancement, and St. Bonaventure Indian Mission & School.
Note: Click on any promotion graphic for a more complete view.
Children’s Food Fund Mails Ngwee Package
The Children’s Food Fund mailed a #10 package with the disclaimer “Foreign Coin Enclosed.” Inside, a Zambian Ngwee coin is affixed to the letter from the CEO. The coin has an approximate value of 1/100th of a U.S. cent. The mission of the nonprofit is to provide funds to feed starving children around the world, with this particular initiative targeting hunger relief in Africa. Also included in the package is a lift note from the CEO reiterating how much a $25 donation could impact someone’s life. The ask ladder equates each gift amount to the amount of food it will provide—a $25 donation feeds 14 infant orphans for three weeks, a $50 donation delivers healthy lunches to 320 refugee children, and a $100 donation brings 490 pounds of emergency food aid to starving children.
Vitals: direct mail, delivered 7/20/10, #10 package, ask array = $20/$50/$100/Other
Preserving a Free Market Texas
The Texas Public Policy Foundation recently mailed a mission-based jumbo package stating “Can Texas Lead America Back to Freedom?” A six-page letter from president Brooke Rollins addresses the organization’s concern of President Obama and Speaker Pelosi’s “fast track to socialism.” The organization hopes to “provide the intellectual firepower to advance the free market and limit government here in Texas,” asking to raise $3.6 million this year to fund this year’s activities. The reply form offers a donor ask ladder of $100/$500/$1,000/$2,500/$5,000/Other. Each donation step has a level name, including “Patriot Level,” “Liberty Circle,” and “1876 Society.” The reply form closes with small print reading “Remember, your greatest benefit of supporting the Foundation is a better Texas.”
Vitals: direct mail, delivered 8/9/10, 9” x 12”, ask array = $100/$500/$1000/$2500/$5000/Other
