A rundown of recent email, direct mail and insert efforts from the MarketRelevance archives, featuring Father’s Day offerings from The Sharper Image, Lucky Brand, Jitterbug, Gravity Defyer, Nikon and Bissinger’s. Gadgets still rule for dad, but modern pops might also find themselves with a trendy shirt or a box of chocolates.
Note: Click on any promotion graphic for a more complete view.
The Sharper Image comes back for dad
The once-defunct Sharper Image is back in the mail in time for Father’s Day. Two print catalogs were tracked reminding shoppers that Father’s Day is June 20th, and offering free shipping on $99+ orders. The new business venture features a product mix similar to its prior incarnation, with gadgety items for health, home and travel.
Vitals: Direct mail, delivered 5/11/10 & 6/1/10, 10″ x 8″, 68 pages, free shipping on $99+ orders.
Dad’s Lucky shirt
A recent email from Lucky Brand reads “Make his day with a cool, comfortable Lucky cotton shirt (or two) this Father’s Day.” Two options — a solid and plaid — short-sleeved western shirts are featured in the promotion, perfect for hip dads.
Vitals: Email, delivered 6/7/10.
Jitterbug for older dads
The easy-to-use cell phone Jitterbug promises “From set-up to service, Jitterbug is simply different” in an ad in News America’s SmartSource (a newspaper FSI co-op). It goes on to identify key features ideal for aging parents like a large keypad, powerful speaker, no contracts, and a “friendly Jitterbug Operator” upon dialing 0. The product is available at retailer Best Buy, plus a toll-free number and website are provided for ordering. A free car charger accompanies phone activation by 7/15/10.
Vitals: FSI co-op, delivered 6/6/10.