Here’s a look at some more catalog and email promotions we’ve seen this autumn. Notable MarketRelevance promotions covered below include F.M. Allen, Maus & Hoffman, Lafayette 148, Lanvin, and German import Hessnatur. In case you missed it, here is Part I.
Note: Click on any promotion graphic for a more complete view.
Hessnatur Brings “Design for Life” to the States
German retailer Hessnatur has mailed a print catalog targeting the U.S. with its Fall/Winter 2010 collection of organic and natural clothing. Founded in 1976, the brand built itself on being 100% organic. The 68-page book features products for women, children and men, including a collection designed by Eviana Hartman, the founder of Brooklyn-based Bodkin. Products include the Pure Boiled Wool Motorcycle Coat ($248), a Silk and Alpaca Funnel Scarf ($48), and a Cashmere Sweater Vest ($108). The catalog offers free shipping and free returns.
Vitals: direct mail, delivered 11/3/10, 10¾” x 8”, 68 pages, free shipping with any order
F.M. Allen Evokes Hemingway for Fall Catalog
Named for an African safari guide, F.M. Allen sells an assortment of men’s clothing with a sporting tradition. The recent Fall print catalog features a note from the creative director focused on legendary American writer Ernest Hemingway and his love of the outdoors, especially during autumn (“the fall with the tawny and grey, the yellow leaves on the cottonwoods…”) The book features apparel and accessories ranging from outerwear and dress shirts to luggage and footwear, including the Dakota Coat ($748), the Devon Sporting Boots ($725), and Woodland Gloves ($225).
Vitals: direct mail, delivered 10/15/10, 10″ x 7”, 68 pages
Favorite Things from Lafayette 148
New York-based designer brand Lafayette 148’s October 2010 catalog offers a free shipping incentive as a “Gift to You.” The women’s apparel marketer promises looks for various events: “Winter soiree. Charming hostess or gracious guest. We will have you dressed and ready for any occassion.” Products include the Wavey Weave Lucinda Jacket ($548), a Viscose Crepe Hand-Beaded Boatneck Dress ($898), and a Stretch Wool Soft Pegged Skirt ($298).
Vitals: direct mail, delivered 10/13/10, 10½” x 8”, 52 pages, free shipping on any order
