Given all the press “Black Friday creep” has been getting, it’s not surprising how many Black Friday-themed promotions MarketRelevance has been seeing already this fall. Originally reserved for the Friday following Thanksgiving, (and referring to when a retailer typically sees the accounting switch from red ink to black), “Black Friday” now clearly has been recast to refer broadly to sales and discount shopping. Beyond calling for “Black Friday Now,” most of the retailers we’ve rounded up below are also offering savings to consumers through membership clubs, layaway, in-house credit cards and discounted shipping. Notable MarketRelevance promotions covered below include Collections Etc., Woman Within, Tiger Direct, Sears and Kmart.
Note: Click on any promotion graphic for a more complete view.
Collections Etc.
Collections Etc. asks “Why fight the crowds and long lines next month, when you can get in on the action Now and Save Up to 65% + $1 Shipping. No minimum order quantity required… Shop Now!” The discount gift, home and general merchandiser sells most products for $14.99 or less. The email also promotes the marketer’s Green & Gold Savings Club, which qualifies the member for 10% savings on every purchase for a year.
Vitals: email, delivered 10/27/10
Woman Within
Redcats’ plus size women’s apparel marketer Woman Within sent an email announcing “Black Friday Now! Extra 30% off all orders, 48 hrs only.” The festive red and green creative includes a woman dressed in Santa gear and the text: “Holiday shop preview from $9.99.” Several product categories like “little black dress shop,” “50% off shop” and “national bra brands from $14” are highlighted. The promotion also features a catalog request link and allows recipients to click through to apply for the marketer’s affinity credit card, teasing, “save up to $300 annually when you open a Woman Within credit card account.”
Vitals: email, delivered 11/5/10