Category Archives: Paid Search

February was another good month for paid search campaigns for online retail, continuing the pattern of online retail growth outpacing growth for retail overall.  PM Digital’s February 2011 Rewind Index, which measures monthly paid search performance for online retail clients, shows that revenue from this source was up 36%, achieved with a corresponding 29% increase in paid search spend.  Clicks were up slightly year-over-year, but the bigger factor contributing to sales growth was especially strong improvement in the average conversion rate.  The traditionally promotion-laden Presidents’ Day emerged as the top day in February for several key paid search metrics, namely spend, clicks and revenue.

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If the holidays were marked by the return of meaningful growth in paid search, then post-holiday may long be remembered for…snow, more snow, and even more snow.  But the past month can also be credited with another type of accumulation:  more sales generated by paid search.  PM Digital’s January 2011 Rewind Index, which measures monthly paid search performance for online retail clients, shows that year-over-year revenue from this source was up 36%.  PM Digital clients achieved this growth with a 28% increase in spend.  Clicks and conversion also showed healthy increases, while average order (AOV) also continued to climb.

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The positive trends for online retail continued in October. This month’s PM Digital Rewind Index, which measures monthly paid search performance for online retailers, shows that year-over-year paid search revenue was up 45%.  Paid search spend was similarly up for PM Digital clients, by 63% compared to the same month in 2009.  Clicks and conversion also grew in October, while average order value (AOV) remained flat. 

Paradysz Research’s digital division has just released its Rewind Monthly Index covering paid search metrics for online retail in August 2010.  Paid search metrics for PM Digital’s online retail clients in August continued to reflect positive trends for online shopping.  The PM Digital Rewind Index, which measures paid search performance for online retail marketers during the prior month, shows that paid search revenue was up 57% in August on a year-over-year basis.  This growth follows YoY increases tracked previously for June and July.  Paid search advertising spend was up in August (68%) vs. the same month in 2009, and increases were also seen in clicks and conversion metrics.  After a slight dip in June and July (-1% to -2% YoY), average order size was essentially flat in August, with growth of less than one-half percent.  CPCs continue to trend upwards.

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