Paid search growth trends continue to accelerate for online retailers. As 2011 winds down and the crucial holiday season approaches, October saw even stronger year-over-year growth for revenue, orders, clicks and conversion than September, which itself had outpaced prior months. PM Digital’s October 2011 Rewind Index, which measures monthly U.S. paid search performance for online retail clients, found 53% annual growth in revenue and 33% growth in clicks—the largest monthly increases in both metrics all year. Average orders also saw a healthy 7% increase, an indication of a positive mood among online consumers. PM Digital retail clients increased total spend by an average 40%, mainly due to a boost in clicks rather than CPCs.
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