Paid search campaigns continued to boost online retailers in July, who again saw year-over-year growth in the channel. PM Digital’s July 2011 Rewind Index, which measures monthly U.S. paid search performance for online retail clients, shows that July revenue from paid search campaigns was up 18% year-over-year with a 10% increase in spend. July’s best sales days were Mon 7/18 and Tues 7/19, while clicks peaked one week later on Mon 7/25. Paid search clicks for the month remained essentially flat, barely moving -1% in July (and dipping that much only due to rounding; underlying data shows an even flatter 0.57%). Conversion rates improved 22% in July, the seventh consecutive month of double-digit growth vs. 2010 and further evidence that paid search dollars are becoming more efficient. A healthy 7% increase in average orders helped boost paid search revenue overall.
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