Paradysz Research’s digital division has just released its Rewind Monthly Index covering paid search metrics for online retail in August 2010. Paid search metrics for PM Digital’s online retail clients in August continued to reflect positive trends for online shopping. The PM Digital Rewind Index, which measures paid search performance for online retail marketers during the prior month, shows that paid search revenue was up 57% in August on a year-over-year basis. This growth follows YoY increases tracked previously for June and July. Paid search advertising spend was up in August (68%) vs. the same month in 2009, and increases were also seen in clicks and conversion metrics. After a slight dip in June and July (-1% to -2% YoY), average order size was essentially flat in August, with growth of less than one-half percent. CPCs continue to trend upwards.
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