Paradysz Research’s digital division has just released its Rewind Monthly Index covering paid search metrics for online retail in July 2010. The latest study continues to reflect positive trends for online shopping. The PM Digital Rewind Index shows that paid search demand was up 43% in July on a year-over-year basis. This follows a similar 44% YoY increase tracked for June. Paid search advertising spend was also up in July (51%) vs. the same month in 2009, and smaller increases were seen in clicks and conversion metrics. The only metric that fell vs. 2009 was average order size, which slipped slightly (-2%).
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